Contemporary design ideas for your next menu cover

It’s not easy to stay on the cutting edge of fashion trends while you’re in the thick of day-to-day business operations. In fact, it’s quite difficult. When something is in vogue, it usually doesn’t stay in vogue for very long. You can try and monitor what the taste makers in the world’s biggest and best restaurants are doing, but they move quickly and inscrutably from one new sensation to another. It’s expensive to update your restaurant’s aesthetic every time industry trendsetters declare the Next Big Thing in uniform or tablecloth design or cuisine or architecture. That’s especially true of menu covers. Menu cover design trends tend to change in big, sweeping waves, but they don’t need to. Contemporary style and flair, once achieved, need not frequently change.

As your industry experts in leather restaurant goods – and with experience in the company of those who trumpet Next Big Things – we know contemporary style is easily achievable. While some things change, some things stay comfortably in-vogue. Use that fact to your advantage.

Go for drama. Modern design can be achieved through a sense of quirk, a willingness to abandon established convention. That’s how many flavour-of-the-month restaurants fill tables night after night. The food isn’t Michelin-grade, but that’s hardly the point – the evidence suggests a memorable statement of character is enough. So, choose, for example, a leather menu cover made of premium-quality ostrich leather. It’s robust, eye-catching, and promises to show your patrons something they’ve never seen before. A menu is a first impression, so stake your claim boldly: My restaurant doesn’t file in with the norm. I know my customers want different, and here it is. Welcome. Have your logo embossed proudly on the front cover, ensuring your brand remains synonymous with the dramatic meeting you provide.

Or stingray leather, perhaps. We transform exquisite stingray hides into leather menu covers of the highest quality, and to any sizes or needs you specify. Give every menu cover in your restaurant a makeover, from table and bar menus to bill folders, and see the effect it has on your customers.

Choose new-classic. The beauty of leather is in its instant aesthetic appeal, its recognisability. Humans, for eons, have valued, adored, and coveted leather, such that when we see top-quality genuine leather, the sight evokes in us a kind of instinctive appreciation. In today’s restaurant game, that appreciation manifests in compliments like “luxurious”, or “classic”, or even “fancy”, leather’s time-honoured superlative. Leather can be new-classic, and here’s how. If your restaurant decor is modern, a classically-styled leather menu cover will suit it as an anachronistic centrepiece. Go for a simple, understated A4 menu design – outer or inner screw bindings for added flair – with top-grain leather in its most natural hue. In the top corner, we recommend you place your logo, embossed in gold. Nothing conveys modernity like a seamless blend of old and new, and a classically-styled leather menu cover doesn’t require zany aesthetic visions to produce.

Make a statement relevant to your patrons. 20 years ago, the conversation about leather and veganism rarely entered the hospitality sphere. In 2017, veganism is a more popular movement and the desires of vegan diners extend beyond menu options. If your restaurant caters to vegan customers, or if you run a restaurant serving only vegan food, chances are you are operating on the cutting edge of an evolving branch of the hospitality industry. So why not celebrate this fact? Why not enshrine it in tangible form for your customers? At the Leather Menu Factory, we produce top-quality vegan leather as strong, durable, and beautiful as genuine leather. A vegan leather menu cover suggests two things: you respect the desires of your diners; and you have an affinity for an immortally stylish product. All vegan leather menu covers are fully-customisable and come in a wide range of designs, including ring binder, menu board, vertical slit, elastic rod, and more.

Transforming your business with contemporary leather menu covers is simple – contact us today for ideas, samples, and beautiful leather products customised however you like.